MUSIC ALLY NEXT: A music and technology summit, Tuesday 18th June, london

in association with:

supported by:

reception supported by:

 
 
 

Tuesday 18th june 2024

9:00am GMT

REGISTRATION OPENS

9:30am

Welcome & Introduction: Paul Brindley, CEO & Co-Founder, Music Ally

AI & Music creation



9:40am

Introduction to AI & Music Creation - Joe Sparrow, Editor, Music Ally

9:45AM

Panel discussion: AI & Music Creation

Chair: Joe Sparrow, Editor, Music Ally

Panellists:

  • Idan Dobrecki, CEO and Co-founder, Aiode

  • Ilā Kamalagharan, Artist and Producer

  • Declan McGlynn, Director, Communications, Voice Swap 

  • Gee Davy, Interim CEO & Chief Policy Officer, AIM

AI music creation tools are beginning to be seen less as a threat, and more as a collaborative co-pilot. But there’s plenty left to clarify. How exactly will AI change future music creation and how do we think AI technology will develop in this space?

  • How do/will human writers and artists realistically use AI to write music?

  • How will AI music creation tools enable music companies to do more business?

  • Will AI be able to transform, edit and reinvigorate songs?

  • Given recent leaps in AI technology what can we expect from the tech if it continues to develop at such a pace?

10:30AM

Mini panel discussion: Protection and compliance -  Ed Newton-Rex, Founder, Fairly Trained and Andrew Batey, Founder & Co-CEO, Beatdapp in conversation with Dr Jo Twist OBE, Chief Executive, BPI

  • How can we best protect authenticity and navigate deep fakes in the AI environment?

  • How can technology and regulation help to protect the interests of rightsowners when it comes to monitoring and enforcement of rights?

  • To what extent is technology capable of enforcing compliance?

11:00AM: Break


11:30AM 

Interview: Follow The Money - Gleaning Global Insights from Payment Data with Robin Davies, COO, AMRA interviewed by Hazel Savage, VP, Music Intelligence, SoundCloud

In an era where digital platforms reign supreme, understanding global data trends in music payments is paramount to charting the future course of the business. These two industry trailblazers will discuss the role of technology in transforming global royalty collections, the importance of trust and transparency in payment systems, and the implications of data-driven decision making for artists and rights holders worldwide.

Superfans & Community


11:50AM

Introduction to Superfans & Community - Marlen Huellbrock, Head of Marketing & Audience, Music Ally

11:55AM

Presentations: From leading companies in the Superfans & Community space

Speakers:

  • Andy Apple, CEO, We Are Giant 

  • Ella Hartley, Head of Artist Strategy, Planet.fans

  • Mag Rodriguez, CEO, EVEN

  • Ben Turtel, Founder & CEO, Kazm  

12:30PM

Panel discussion: Superfans and Community

Chair: Marlen Huellbrock, Head of Marketing & Audience, Music Ally

Panellists:

  • Edd Blower, Director, Marketing, RCA Records

  • Olivia Hobbs, Founder, Blackstar 

  • Sarah Wilson, GM, UK Tunecore 

Superfans and communities have been two of the biggest music industry buzzwords of recent times. While the concept is nothing new, challenges around cutting through the noise and the economics of streaming have created a renewed focus on this most engaged subset of an artist’s fans, with labels launching their own superfan apps and working with DSPs on new ways to engage superfans. What are the technologies and strategies available to the industry, to build, engage and monetise superfans?

  • What are the technologies and strategies available to the industry, to build, engage and monetise superfans?

  • How much should an artist invest into growing their superfan community early on? What are easy and cost-effective solutions? 

  • Who should own the superfan data and what is the best way to use this data to inform future strategies?

  • What are opportunities in the superfan space that we haven’t tapped into yet, but could in the future? What technologies could help with that?

1.10PM - 2.15PM: Lunch

Music & Wellness



2:15PM

Introduction to Music & Wellness - Sarah Seukeran, Marketing & Training Operations Manager, Music Ally

2:20PM

Panel discussion: Music & Wellness

Chair: Sarah Seukeran, Marketing & Training Operations Manager, Music Ally

Panellists:

  • Kara Mukerjee, Innovation & Business Development, Warner Music Group 

  • Oleg Stavitksy, CEO & Co-Founder, Endel

  • Mindy Daeschner, Advisor, Medimusic 

  • Jonas Norberg, Head of AI, Tuned Global

We listen to music for how it makes us feel – and we’re more aware than ever about mental health and the consequences of feeling well. How is music being used to aid wellness in all senses, and how is this likely to develop in the future?

  • How is technology tailoring music for specific  – or even personalised – wellness needs in more nuanced ways?

  • How do you measure the tangible health improvements from music related services and products?

  • What is and will be the role of AI when it comes to music & wellness?

  • Does the industry have an issue with more functional forms of music?

3:00PM Break

kids & technology

3:30PM

Introduction to Kids & Technology - Joe Sparrow, Editor, Music Ally

3:35PM 

Panel discussion: Kids & Technology 

Chair: Joe Sparrow, Editor, Music Ally

Panellists:

  • Olivia Walker, VP & Co-Founder,  Magic Star 

  • Pete Maginn, MD, Commercial Insight, Beano Brain

  • Kerri Fox-Metoyer, Head of Entertainment Service, Gabb Wireless

  • Sarah Boorman, General Manager, Youth Strategies, Universal Music Group

It’s no surprise to anyone with a toddler who insists on listening to “Barbie Girl” on loop that young children are the prototypical music superfans. And music can be consumed by children in a raft of new ways. But how much do we understand about the current and future opportunities in this space?

  • What technologies and devices are bringing music to kids in ways that allow them to love music in a fundamental way?

  • How can music help children learn, explore and understand in a more educational sense?

  • How should technology keep unsuitable music and audio content away from children – and how does it choose where the line is?

  • Are DSPs doing enough to support the kids and family category when it comes to music?

Young Entrepreneur of the Year Award

4:15pm

Introduction:

  • Casandra Strauss, Director, New Digital Business & Innovation, Universal Music Group

  • Paul Brindley, CEO & Co-Founder, Music Ally

4:20pm

Interviews with the shortlisted entrepreneurs:

4:50pm

Audience vote on the winner and award presentation

 

5:00pm

Bubbles and Bites Reception

supported by EVEN and sounds of red bull